Matt Potts Stands Tall in His Latest Fashion Athletic Shoes

FREMONT, CA December 31 2003-- At 5’9” Matt Potts hardly seems a tall man, but if you look closely you will find he is not standing alone. Beneath his medium height he gets a lift from a stack of cash – stowed away safely in his shoe sole. Mr. Potts is betting that stack of cash will grow in the years ahead.

Mr. Potts has incorporated a wallet feature …make that two wallets … into the soles of his company's ArchPorts – fashion athletic shoes (skateboard style) named for the wallet's arch location and port-like use. The concept is new and "radically innovative," according to 41-year-old Potts, who came up with the idea back in 1989 while playing tennis.

Playing on the courts across the street from his home, Potts had nowhere to put his house key, so he threw it on the court. After his game, he thought "how could someone integrate this into the foot? I considered that the mighty powers of the universe (god) must have intended some use for the arch of the foot.” recalls Potts, who was earning his masters degree at the time. It took him over ten years to finally get around to file the patent, and in August of 2000 his patent issued. At the same time his first prototype was complete. Soon after ArchPort was offered through his website and through several local retailers.

The thought was simple enough, but getting the product to where it is today took half a decade of product development, design, testing and just plain ingenuity. Potts concedes that in the last two years, since ArchPort’s introduction, he has fallen short of his expectations. Potts says “ the footwear industry is much more fashion oriented than I had imagined. While the product has huge appeal on its own, in order to appeal to retailers and compete on a national scale, I needed to change market direction, along with product design." "Ironically, fashion appeal is ArchPorts’ best feature,” says Potts. But convincing retailers of this is not so easy. Potts believes that carrying a wallet is not fashionable because jeans don’t fit nicely, look good or fit comfortably with a wallet protruding. “Can you imagine ladies with tight jeans, carrying a wallet in their back pocket? To me it just detracts from the scenery,” says Potts. Potts believes his recent strategic adjustments will bring him success soon. But he again concedes that he will need some luck and good fortune if he is to succeed on his own terms, given the current economic climate.

It’s hard to say whether these shoes will meet their market, but I am sure I don’t want the ladies looking at my !@#$ (expletive), although it may look less lumpy in these shoes. Nevertheless, this product is extraordinary, with no other comparative footwear product in decades. I don’t even think Nike Shox carry an issued patent. And at a tad under 6 feet, I look Mr. Potts directly in the eye, so it is certainly true that he stands a little taller in his ArchPorts.

Looking ahead, Potts envisions Global Positioning Systems (GPS) transceivers, computer data, remote controls, wireless MP3 players, battery modules, heaters and other gadgets placed in sandals, platform shoes, boots, and other types of footwear. "The patent covers many potential configurations using the ArchPort cartridge, “ says Potts.

You may contact Matt Potts to view the latest ArchPort fashion athletic and skateboard shoes.

Contact:          Matt Potts
Title:               President and Founder
Company:     genXware
Address:          2812 Cutler Ave.
                         Fremont, CA 94536
Phone:               (510) 364-6045, or 866-436-9927
Fax:                    (309) 408-8985
E-mail:               mattp@archport.biz
Web site:          www.archport.biz
        or www.archportshoes.com

Featured in The San Jose Mercury News, Fremont Argus, Footwear News, FootwearPlus and Maxim Magazine, this manufacturer of urban athletic footwear invented the world's first and only ported shoe which carries a wallet but may soon incorporate Global Positioning Systems (GPS) transceivers, computer data, remote controls, wireless MP3 players, battery modules, heaters and other gadgets.



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